1 FAQ
Orchard & Commercial GrowingHow should a mango grower compare net returns from different market channels?
Start with actual receipts and subtract the costs attributable to each channel, including sorting, packaging, freight, commissions, rejected fruit, and additional selling labor. Use the same fruit quantity and accounting period when comparing options. Direct sales may achieve a higher unit price while requiring more time and leaving unsold stock. Keep fixed costs visible separately so a favorable contribution from one channel is not mistaken for whole-farm profitability.